What is Ad Watchdog?

As the economy slows down and competition for your customers cash becomes fiercer, it´s never been more important to ensure that you´re getting maximum ‘bang for your buck’ from your advertising. We cannot afford to be pay for advertising that yield no clients anymore. Gone are the days of hoping and wishing that you are getting a return on your advertising without ever really knowing. With Word Numbers SA´s latest product –AD WATCHDOG– you can monitor every single response to your advertising in a methodical and clinical way. Like our CEO would say; "Perfect information allows for Perfect Decisions"

Ad Watchdog is a new innovative product from Word Numbers SA striving to improve advertising response rate and cut down on money wastage. With our state of the art Network Interactive Voice Response (NIVR) system and up to the minute Call Reports – we can precisely pinpoint where your incoming sales calls are coming from, and thereby find the media that work best in your marketplace.

So, for example, you could run a different 0861 number in five different newspaper advertisements... and see which one yields the most response. All you have to do is view your call reports, the facts are there in black and white. You can see, at a glance, which ads, which publications, which day of the week and which size ads are more cost-effective for your business.

As anyone in Direct Marketing will tell you, this kind of response data is gold dust at your fingertips and can have a giant impact on the responsiveness of your advertising AND on the amount of money you spend on media.